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University of Hong Kong MBA Applicaiton

Description

PROBLEM STATEMENT

The University of Hong Kong has a considerable number of master’s degree students who must juggle their academic pursuits with daily work and life commitments. Furthermore, the flexible course schedules often lead to high absenteeism among these students, significantly impacting their academic performance.

VISION STATEMENT

Develop an application that alleviates the time constraints faced by master’s degree students, simplifying class scheduling and enrollment, ultimately reducing the impact on their academic performance.

TARGET AUDIENCE

  • Adults (around 22-32 years old), master’s degree students who own a busy life or working.

RESPONSIBILITIES

  • UXUI design
  • Research
  • Usability testing

TOOLS

  • Sketch

PROCESS

  • Research – Empathis with end user and get how to attract them 
  • Ideation – Generate wireframe & analyzing data from research
  • Design – Develop User interface & prototyping
  • Testing – Finish usability test 

RESEARCH

  • In addition to accessing course information, many master’s degree students at the University of Hong Kong express a desire to participate in university activities and events.

  • Students are interested in more than just course details; they also value the ability to view photos and videos from events they have attended.

IDEATION

  • To address the needs of master’s degree students at the University of Hong Kong, the application should include features for course and event enrollment, as well as announcements for upcoming events to encourage participation.
  • Additionally, an album feature should be integrated into the application to store photos and videos from events, enhancing the student experience and providing a platform for the university to showcase event details.

DESIGN MOOD & TONE

Given that the application is primarily intended for extensive use by master’s degree students, the design approach will prioritize simplicity and clarity. The key objectives for the design are to create a clean, professional, and easily understandable interface for the users.

  • Clean 
  • Professional
  • Understandable interface

DESIGN SYSTEM – COLOR

DESIGN INTERFACE

Categories: ApplicationsUI DesignUX ResearchWeb2