PROBLEM STATEMENT
Fantasy Sports has a rich history spanning decades. It originated with passionate fans poring over weekly newspaper clippings, meticulously comparing the statistics of their favorite teams and players. As technology evolved through web 1.0 and 2.0, the game underwent enhancements, making it more accessible and engaging for fantasy managers. However, in recent years, the allure of fantasy sports has waned due to a notable absence of interactive elements, leaving enthusiasts yearning for more engaging experiences.
VISION STATEMENT
Our vision is to create a dynamic and accessible platform for Fantasy Sports that enhances player interaction, motivation, and enjoyment, ushering in a new era of engaging gameplay.
TARGET AUDIENCE
- Teenages or adults (around 18-34 years old), males accounted for 81% & females for 19%.
RESPONSIBILITIES
- Brand development
- Research
- UXUI design
- Usability testing
TOOLS
- FigJam
- Figma
PROCESS
- Research – Empathis with end user and get how to attract them
- Ideation – Generate wireframe & analyzing data from research
- Design – Develop User interface & prototyping
- Testing – Finish usability test
RESEARCH
- NFL fans’ interest in fantasy sports has surged, with a notable increase from 7.4 million in 2012 to 12.5 million in 2017.
- Popular Web2.0 applications like EPL Fantasy Sport, Yahoo Fantasy Sport, and Sleeper.app are favored by young teenagers.
- Teenagers frequently create fantasy teams featuring their favorite athletes.
- A common issue arises when participants lose motivation in extended competitions as catching up with others’ scores becomes challenging.
IDEATION
- Leverage popular features adored by teenagers, such as forming teams with favorite players. Introduce NFTs to streamline score tracking, addressing motivation loss and heightening the thrill of fantasy sports. Incorporate a play-to-earn concept, encouraging sustained engagement and token rewards for continued platform participation.
DESIGN MOOD & TONE
When i kicked start to build the design system and think about the style, i make through 3 options that can be used on the related website & applicaitons. Both of them i also provide to the end user and also host an user research for them.
Option 1: White background with red/purple variations
- Clean and clear, key information embellished with gradient color
- Eye-catching, red/purple against the white background
- Professional and stylish
Option 2: Blue background with purple variations
- Gaming/Game-Fi related
- Young, fun & Energetic
- Cyber, fantasy related
- Crypto, tokens, NFTs marketplace feel
Option 3: Black background with Red variation
- Classic, easy to focus with key elements and information
- Eye-catching red against the background
- Trendy, young and slick
- Favourable for dark-mode users
After i hosting an research with realted user, 12% of them are choose #1, 52% of them choose #2 and 36% of them choose #3.
Also around 60% of them also told me about is it hard to choose when they are comparing with #2 & #3. After i received this information, i try to build a style which is suitable for our target audience with the signature of
- Gaming/Game-Fi related
- Young, fun & Energetic
- Cyber, fantasy related
- Trendy, young and slick
- Favourable for dark-mode users
DESIGN SYSTEM – COLOR
DESIGN SYSTEM – TYPOGRAPHY
DESIGN INTERFACE
MOBILE APPLICATIONS
