PROBLEM STATEMENT
As web3.0 ushers in a wave of digital asset wallets designed to facilitate trading and purchasing NFTs, such as MetaMask and Phantom, the complexity of these platforms poses a significant barrier for everyday users. This complexity often results in frustration and demotivation, deterring normal users from fully utilizing these valuable tools.
VISION STATEMENT
Ordinary individuals who are not necessarily tech-savvy but are interested in exploring web 3.0 and participating in digital asset transactions, including NFT trading. This audience values simplicity, user-friendliness, and accessibility in digital tools.
TARGET AUDIENCE
- Global users with an interest in web 3.0 technology and applications but lack the technical expertise or familiarity with blockchain and digital assets. This audience seeks user-friendly solutions that simplify their web 3.0 experience.
RESPONSIBILITIES
- Brand development
- Research
- Flow
- UXUI design
TOOLS
- FigJam
- Figma
PROCESS
- Research – Empathis with end user, take second hand reaserch on the internet
- Ideation – Generate wireframe & analyzing data from research
- Design – Develop User interface & prototyping
IDEATION
Based on the research findings and user behavior analysis, we plan to incorporate user-friendly features into the digital asset wallet application:
Integration with Existing Payment Methods: Implement features for credit card payments and KYC (Know Your Customer) verification to make it easier for users who are familiar with traditional payment methods.
NFT Purchase: Allow users to seamlessly purchase NFTs within the wallet application, simplifying the process for acquiring digital assets.
Fiat-to-Crypto Conversion: Educate users about converting fiat cash into cryptocurrency directly within the wallet. This feature enables users to switch between traditional and digital assets effortlessly.
Flexible Payment Options: Offer users the choice to buy NFTs using either fiat currency or cryptocurrency, providing flexibility and catering to different user preferences.
DESIGN MOOD & TONE
Considering the diversity of assets and the complexity of numbers involved, our design approach aims for simplicity and clarity. The primary focus is on providing a clean and straightforward interface. Given the substantial volume of NFTs available for purchase within the digital asset wallet, we prioritize creating a user-friendly design that keeps the audience’s attention firmly on NFTs.
Clean and Clear: The design will emphasize cleanliness and clarity, ensuring that users can easily navigate and understand the interface.
NFTs Oriented: With a focus on NFTs, the design will highlight these digital assets, making them the central feature of the platform.
Minimalism: Employing minimalistic design principles will create a visually uncluttered environment, enhancing the user experience and making it more appealing.
DESIGN SYSTEM – COLOR
DESIGN SYSTEM – TYPOGRAPHY
DESIGN INTERFACE
DESIGN INTERFACE – KYC
DESIGN INTERFACE – NFT Transaction
DESIGN INTERFACE – Deposit
